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Privacy Policy

Last Updated: November 2025

Introduction

This Privacy Policy ("Policy") explains how Kenfont and its affiliates (collectively, "we," "us," "our," or "Company") collect, use, disclose, and safeguard your information when you visit our website(s) (collectively, the "Site"). Please read this Privacy Policy carefully. If you do not agree with our policies and practices, do not use our Site.

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We are committed to protecting your privacy and ensuring you have a positive experience on our Site. This Policy applies to information we collect through the Site and any related services, features, content, or applications offered by us (collectively, "Services").

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1. Information We Collect

1.1 Information You Provide Directly

Contact Information:

  • Name

  • Email address

  • Phone number

  • Company name and job title

  • Physical address

  • Any information you provide in forms, surveys, or when contacting us directly

Communication Data:

  • Messages, inquiries, and feedback you send to us

  • Email correspondence and support requests

Payment Information:

  • If you make a purchase, we may collect billing address, payment method details (credit card, etc.), and transaction history through third-party payment processors

1.2 Information Automatically Collected

Website Usage Data:

  • IP address

  • Browser type and version

  • Operating system

  • Pages visited and time spent on pages

  • Referring/exit pages

  • Clickstream data

  • Search queries

  • Device identifiers

Cookie and Tracking Technologies:

  • We use cookies, web beacons, pixels, and similar tracking technologies to recognize you, remember your preferences, understand how you use the Site, and improve user experience

  • Types of cookies: session cookies, persistent cookies, and third-party cookies

  • These technologies may collect both personally identifiable and non-personally identifiable information

Geolocation Data:

  • General geographic information based on IP address (state/country level)

  • We do not collect precise GPS or location data without your explicit consent

1.3 Third-Party Information

We may receive information about you from third parties, including:

  • Analytics providers

  • Advertising networks

  • Social media platforms (if you interact with our social content)

  • Business partners and affiliates

  • Public databases and data brokers (where permitted by law)
     

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Core Business Operations

  • Processing inquiries and requests

  • Responding to customer support questions

  • Administering and operating the Site and Services

  • Sending transactional and administrative communications

  • Verifying user identity and preventing fraud

2.2 Marketing and Communication

  • Sending promotional emails, newsletters, and marketing materials (with your consent or where legally permitted)

  • Conducting surveys and requesting feedback

  • Creating targeted marketing campaigns

  • Personalizing your experience based on preferences

2.3 Analytics and Improvement

  • Analyzing Site usage patterns and trends

  • Monitoring Site performance and technical functionality

  • Identifying and fixing errors

  • Conducting research and analytics to improve our Services

  • Creating aggregated and anonymized reports

2.4 Advertising and Retargeting

  • Displaying targeted advertisements to you on third-party websites and platforms

  • Creating audience segments for retargeting campaigns

  • Measuring advertising effectiveness

  • Optimizing ad delivery and frequency

2.5 Compliance and Legal Obligations

  • Complying with applicable laws, regulations, and legal processes

  • Protecting our rights, privacy, safety, and property

  • Enforcing our Terms of Service and other agreements

  • Defending against legal claims

2.6 Business Development

  • Contacting you regarding potential business opportunities

  • Analyzing market trends and competitive landscape

  • Lead generation and qualification
     

3. Google Analytics and Similar Tracking Tools

3.1 Google Analytics

We use Google Analytics to track and analyze how visitors use our Site. Google Analytics collects information including:

  • IP addresses

  • Browser type and version

  • Operating system

  • Pages visited and time spent on each page

  • Referring URLs

  • Devices used to access the Site

Data Collection Method: Google Analytics uses cookies to collect this information. This data is sent to Google's servers and may be stored for analysis purposes.

How We Use Google Analytics Data:

  • Understanding user behavior and patterns

  • Improving Site functionality and user experience

  • Measuring traffic sources

  • Identifying popular content

  • Tracking conversion goals

  • Creating reports on Site performance

Google's Data Protection: Google may use this data to enhance its own services and may share aggregated, non-personally identifiable data. For more information about Google's privacy practices, visit Google Privacy Policy.

Opt-Out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

3.2 Other Tracking Technologies

We may also use:

  • Hotjar or similar heatmapping tools to understand how users interact with pages

  • Social media pixels (Facebook, LinkedIn, etc.) to measure campaign performance

  • Email tracking pixels to understand email engagement

  • Server-side analytics to process behavioral data
     

4. Google Analytics Advertising Features and Retargeting

4.1 Retargeting (Remarketing)

We use Google Analytics Remarketing Lists and similar retargeting technologies to display advertisements to you on third-party websites and platforms based on your prior visits to our Site. This allows us to:

  • Show relevant ads to users who have visited our Site

  • Reach potential customers who have shown interest in our Services

  • Customize advertising based on browsing behavior

  • Measure campaign performance

4.2 How Retargeting Works

  • When you visit our Site, cookies and tracking pixels are placed on your browser

  • These identifiers are added to remarketing lists

  • When you visit third-party websites and applications, these lists are used to display targeted advertisements

  • This process occurs without storing your name, email address, or other personally identifiable information

4.3 Third-Party Partners

We work with third-party advertising partners including:

  • Google Ads

  • Facebook/Meta

  • LinkedIn

  • Other programmatic advertising networks

These partners have their own privacy policies and data practices. We recommend reviewing their policies for more information.

4.4 Opting Out of Retargeting

You can opt out of retargeting in several ways:

5. Cookies and Tracking Technologies

5.1 What Are Cookies?

Cookies are small data files placed on your device when you visit a website. They serve various purposes including maintaining session information, storing preferences, and tracking user behavior.

5.2 Types of Cookies We Use

Essential Cookies:

  • Required for basic Site functionality

  • Enable navigation and user account features

  • Cannot be disabled without impairing Site functionality

Performance Cookies:

  • Collect anonymous data about how users interact with the Site

  • Help us improve Site speed, functionality, and user experience

  • Analyze which features are most popular

Marketing/Advertising Cookies:

  • Enable retargeting and personalized advertising

  • Track conversions and campaign effectiveness

  • Recognize you across devices

Third-Party Cookies:

  • Set by external services (Google, Facebook, etc.)

  • Used for analytics, advertising, and social media features

5.3 Cookie Management

Most browsers allow you to refuse cookies or alert you when cookies are being placed. You can manage cookies through:

  • Browser settings

  • Cookie consent preferences on our Site

  • Cookie management tools and plugins

Note: Disabling cookies may affect Site functionality and your user experience.
 

6. California Consumer Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

6.1 Right to Know

You have the right to request what personal information we collect, use, share, and sell about you, including:

  • Categories of personal information collected

  • Purpose of collection

  • Categories of sources

  • Categories of third parties with whom we share information

6.2 Right to Delete

You have the right to request deletion of personal information we have collected from you, subject to certain exceptions (such as information needed to fulfill transactions or comply with legal obligations).

6.3 Right to Opt-Out

You have the right to opt out of:

  • Sale or Sharing: We do not "sell" or "share" your personal information in the traditional sense, but we do engage in targeted advertising through retargeting, which may be considered a "sale" under CCPA. You can opt out using the "Do Not Sell or Share My Personal Information" link on our Site.

  • Targeted Advertising: Opt out through advertising preferences or by clicking opt-out links in our communications

6.4 Right to Correct

You have the right to request correction of inaccurate personal information we maintain about you.

6.5 Right to Limit Use

You have the right to limit our use of your sensitive personal information to purposes necessary to provide Services you request or as required by law.

6.6 Right to Non-Discrimination

We will not deny you goods or services, charge different prices, or provide different quality of service based on your exercise of CCPA/CPRA rights, except where permitted by law.

6.7 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

Email: info@kenfont.com
Subject Line: "California Privacy Rights Request"

Please include:

  • Your name

  • Email address

  • Description of your request

  • Any supporting documentation

We will verify your identity before responding. You may authorize an agent to submit requests on your behalf by providing a signed authorization letter. We will respond to verified requests within 45 days (or as required by law).
 

7. Data Sharing and Disclosure

7.1 We Share Information With

Service Providers:

  • Analytics providers (Google Analytics, etc.)

  • Email service providers

  • Payment processors

  • Cloud storage providers

  • Marketing and advertising platforms

  • Website hosting providers

Business Partners:

  • Strategic partners for joint marketing or business development

  • Affiliates and subsidiaries

Legal Requirements:

  • Law enforcement and regulatory agencies when required by law or in response to subpoenas

  • Courts and legal proceedings

  • When necessary to protect our rights, privacy, safety, and property

Business Transitions:

  • In case of merger, acquisition, bankruptcy, or other business transaction, your information may be transferred as part of that transaction

7.2 We Do NOT Share Information

We do not sell, rent, or lease your personally identifiable information to third parties for their direct marketing purposes, except as required by law or as described in this Policy.
 

8. Data Security

8.1 Security Measures

We implement reasonable technical, administrative, and physical safeguards to protect your personal information, including:

  • Encryption of sensitive data in transit (SSL/TLS)

  • Secure password policies

  • Access controls and authentication mechanisms

  • Regular security audits and monitoring

  • Employee training on data protection

  • Secure data storage and backup procedures

8.2 Data Breach Notification

In the event of a data breach involving your personal information, we will notify you and relevant authorities as required by applicable law, typically within 30-60 days of discovery.

8.3 Limitations

While we implement security measures, no system is completely secure. We cannot guarantee absolute security of information transmitted over the internet or stored on our systems.

9. Data Retention

We retain your personal information for as long as necessary to:

  • Provide Services and fulfill your requests

  • Maintain business records and legal obligations

  • Comply with contractual obligations

  • Support legitimate business interests

Specific Retention Periods:

  • Contact Information: Retained until you unsubscribe or request deletion

  • Website Usage Data: Retained for up to 38 months for analytics purposes

  • Cookies: Session cookies deleted upon browser closure; persistent cookies retained per cookie policy (typically 1-2 years)

  • Marketing Communications: Retained until unsubscribe

  • Payment Information: Retained per payment processor policies (typically 1-3 years)

  • Automated Decision Logs: Retained as required by law
     

10. Your Privacy Rights and Choices

10.1 Access and Portability

You have the right to request access to your personal information and obtain a copy in a portable, machine-readable format.

10.2 Correction

You have the right to request correction of inaccurate or incomplete personal information.

10.3 Deletion

You have the right to request deletion of your personal information, subject to certain exceptions.

10.4 Opt-Out of Communications

  • Marketing Emails: Click the "Unsubscribe" link in our emails or contact us

  • Promotional Communications: Update preferences in your account settings or contact us

  • SMS Communications: Reply "STOP" to opt out or contact us

  • Cookies and Tracking: Use your browser settings or our cookie consent tool

10.5 Do Not Track (DNT)

Some browsers include a DNT feature. Our Site does not currently respond to DNT signals, but you can use browser controls to limit tracking.

10.6 Exercising Your Rights

To exercise any privacy rights, contact us at:

Email: info@kenfont.com
Subject Line: "Privacy Request"

Please provide sufficient information to identify you and your request. We will respond within the timeframe required by applicable law (typically 30-45 days). Verification of identity may be required.
 

11. Third-Party Links and Services

Our Site may contain links to third-party websites, applications, and services not controlled by us. This Privacy Policy does not apply to third-party services, and we are not responsible for their privacy practices. We encourage you to review their privacy policies before providing personal information.
 

12. Children's Privacy

Our Services are not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete such information and terminate the child's use of our Services.

For children between 13 and 18 (or the applicable age of majority in your jurisdiction):

  • We require parental consent before collecting personal information

  • We comply with COPPA and similar regulations

  • We provide tools for parents to review and manage their child's information
     

13. International Data Transfers

If you are accessing our Site from outside the United States, your information may be transferred to, stored in, and processed in the United States or other countries where our servers are located. These countries may not have the same data protection laws as your home country. By using our Site, you consent to such transfers.

For European residents, we comply with data transfer mechanisms including:

  • Standard Contractual Clauses (SCCs)

  • Adequacy decisions (where applicable)

  • Your explicit consent
     

14. State Privacy Laws Compliance

14.1 California (CCPA/CPRA)

We comply with all CCPA and CPRA requirements, including those outlined in Section 6 of this Policy.

14.2 Virginia (VCDPA)

Virginia residents have the right to:

  • Access personal information

  • Correct inaccurate data

  • Delete personal information

  • Opt out of processing for targeted advertising and data sales

  • Opt out of automated decision-making

14.3 Colorado (CPA)

Colorado residents have the right to:

  • Know what personal data is collected

  • Delete personal information

  • Access personal information

  • Opt out of targeted advertising and data sales

  • Opt out of automated decision-making with legal consequences

14.4 Connecticut (CTDPA)

Connecticut residents have similar rights as Virginia and Colorado residents.
 

15. Do Not Sell or Share My Personal Information

California Residents: Click the "Do Not Sell or Share My Personal Information" link in the footer of our Site.

Other Residents: If you wish to opt out of the use of your information for targeted advertising or similar purposes, contact us at info@kenfont.com.
 

16. Contact Us and Your Rights

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:

Email: info@kenfont.com
 

Response Time: We will respond to inquiries within 10 business days. For California CCPA/CPRA requests, we will respond within 45 days or as required by law.
 

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

  • Posting the updated policy on our Site

  • Updating the "Last Updated" date

  • Sending you an email notification (for significant changes)

Your continued use of our Site after changes become effective constitutes your acceptance of the updated Privacy Policy.
 

18. Additional Information

18.1 Automated Decision-Making

We may use automated systems for:

  • Targeting advertisements

  • Lead scoring and qualification

  • Fraud detection

  • Email marketing preferences

These systems are used to enhance our Services and are subject to your rights to opt out or obtain human review where required by law.

18.2 Sensitive Information

We request that you not provide sensitive information (such as social security numbers, financial account numbers without necessary context, or health information) through unsecured means. If you provide such information, we will treat it in accordance with this Policy.

18.3 Retention of Information

We maintain records of our data processing activities for compliance and transparency purposes.
 

19. California "Shine the Light" Law

Under California's "Shine the Light" law, California residents have the right to request information about the categories of personal information we share with third parties for their direct marketing purposes. To make such a request, please contact us at info@kenfont.com with "Shine the Light" in the subject line.
 

20. Acknowledgment and Consent

By accessing and using our Site and Services, you acknowledge that you have read this Privacy Policy and consent to our collection, use, and disclosure of your information as described herein. If you do not agree with our practices, please do not use our Site.

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For questions or concerns, please contact: info@kenfont.com 

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